launch campaign 2nd generation bamboo stylus
– develope product launch campaign
– create visual concept
– create launch assets offline and online
– create marketing communications guide
cross media
global
…………………………………………………………………………………………………..
concept [extract]
the communication celebrates the 2nd generation of bamboo stylus
as – the must-have for trendsetters.
a clear image language, a smart tone of voice and state-of-the-art execution
throughout out all channels are creating a best case brand experience.
emotional driven headlines form the entry, while short copytexts deliver
benefits and reason-why.
…………………………………………………………………………………………………..
guideline and templates [extract]
marketing communications guide
print advertising![bamboo stylus print ads](http://derkral.de/wp-content/uploads/2013/10/templates_print_ad.jpg)
![wacom bamboo stylus broschure](http://derkral.de/wp-content/uploads/2013/10/templates_print_broschure.jpg)
![wacom web banner online](http://derkral.de/wp-content/uploads/2013/10/templates_web_banner.jpg)
![bamboo stylus facebook](http://derkral.de/wp-content/uploads/2013/10/templates_facebook.jpg)
![bamboo stylus pos sample](http://derkral.de/wp-content/uploads/2013/10/templates_pos.jpg)