launch campaign 2nd generation bamboo stylus
– develope product launch campaign
– create visual concept
– create launch assets offline and online
– create marketing communications guide
cross media
global
…………………………………………………………………………………………………..
concept [extract]
the communication celebrates the 2nd generation of bamboo stylus
as – the must-have for trendsetters.
a clear image language, a smart tone of voice and state-of-the-art execution
throughout out all channels are creating a best case brand experience.
emotional driven headlines form the entry, while short copytexts deliver
benefits and reason-why.
…………………………………………………………………………………………………..
guideline and templates [extract]
marketing communications guide
print advertising
print broschure
web banner
facebook visuals
pos sample
